Gear up for a bunch of informative articles on AdWords, published the last week. The news captured monetizing developer apps, understanding A/B testing for your campaigns, expert tips shared on live chat, using reporting tools to its best, know-how of AdWords features and more.
Posts By: Kirti
Weekly PPC News – Should you bid on brand terms?
From Google’s announcement of location specific mobile ads to tips from PPC expert Melissa, here’s the synopsis of the stories that will be ‘food for thought‘ for your PPC campaigns:
Weekly PPC News – Google releases new version of AdWords Editor 11.0
With the new AdWords Editor launched last week, there is a lot to explore and implement. Here are some other interesting reads that help you understand how to optimally design display ads, analyze travel paid search, know more about voice search, evaluate whether Facebook PPC campaign is for you or not and more.
Google Adwords Performace Summit – Announcing new mobile ad innovations
During the Google Adwords Performance Summit, Jerry Dischler, VP Product Management at Google explained how mobile has become a major medium for marketers to reach out to their audience. As a result of the extensive searches taking place in mobile, Google introduced new product innovations in mobile ads during this event.
Weekly PPC News – Google announces new mobile-friendly tools & formats
With Google improving its mobile search user experience, marketers have a lot to look out for. Other than the announcement from Google, here are a couple of articles that will help you plan your negative keywords group better, understand the keyword match types better and more.
