Merkel|RKG, search and digital marketing agency, released an informative report on Digital Marketing for Quarter 1. Make the most out of the findings shared. Some of them could be benchmarks for your future digital marketing strategies.
Posts By: Kirti
Managing Search Queries and Negative Keywords
As a marketer you barely managed to get a hang of Positive Keywords, when you realize the key role Negative Keywords play. You start juggling with your ‘Campaign’ settings and struggle with where to apply it. Brad Geddes, Founder of Certified Knowledge covers all the aspects of negative keywords and search query, in this free educational video. Take… Read more »
Weekly PPC News – Introducing ads on Google Play Music
Master in your GSP campaigns, double your CTR with AB testing of ad copy, use long tail keywords for profitable results and explore ads in the new version of Google Play Music. Here are the links to these articles and more.
Negative Keywords – A Critical Element In Search Campaigns
Have a PPC checklist ready? If not then Diane Pease will get you to work on it, after you read her post on ‘The 5 Biggest Don’ts of Paid Search’
Unlock More Volume with Broad Match in Bing Ads
Broad Match led campaigns fair well than its counterpart Broad Match Modifier, debates Jon Mette. He shares data that reveals how Broad match brings 85% more conversions than Broad Match Modifier.
