This Week the PPC landscape saw Google announcing new bidding strategies for Shopping Campaigns, simultaneously Bing announced couple of changes in Bing’s Merchant Center. There are some useful insights shared on how Google’s Shopping Campaigns have been affecting businesses and on the shopping trends that crop from e-commerce sites. All this and other informative posts enlisted… Read more »
Posts By: Kirti
Importance of Close Variants in Negative Keywords
In August 2014, Google ignited spark, when they axed the option of Close Variants. Many were infuriated of not being given the choice to SELECT whether to opt-in or opt-out of close variants. Majority of marketers were dissatisfied with this decision.
Using Broad Match Negative Keywords in Google Ads
Yes, Broad Match Negative Keywords are a great way to combat unwanted traffic, but only if it is used in the correct fashion. Much like positive keywords broad match negative keywords also cover a wide spectrum of search queries.
Weekly PPC News – Minimum Quality Score To Save Money In AdWords
Google introduced new features in AdWords app and Display Campaigns, along with the announcement of Reports Editor, to be launched few months down the line. Other informative articles discuss how to improve CTR, highlights of the AMA session with Brad Geddes, why you should bid on brand terms and PPC mistakes to avoid making.
5 Things to Learn from Brad Geddes’ AMA
Everyone wants to hear from Brad Geddes. And it came as no shocker that the ‘Ask Me Anything’ reddit session was flooded with questions asking for his expert opinion. For those few who don’t know, Brad is the author of Advanced Google AdWords and founder of AdAlysis and CertifiedKnowledge.org.
