Negative Keywords Lists reduces the effort of individually assigning keywords to multiple campaigns. Not only do you get to save time but you can also manage your account more efficiently as a result. The vicious web of campaign negatives is solved with lists that can be easily created if you have categorized your negative keywords properly…. Read more »
Posts By: Kirti
Weekly PPC News – Analyzing Google Shopping Search Partners Data
From updates by Google about Google Play search ads, improved Dynamic Search Ads and seamless Google Merchant Center to informative articles on improving quality score using Bing Ads Intelligence and useful excel tips, this edition covers all the articles that grabbed attention the last week.
9 Types Of AdWords Negative Keywords Lists To Use
Negative Keywords is an essential component of campaigns. If you are into the business of selling red shoes and don’t want to show for search terms such as red socks, then you add socks as a negative term. Negative keywords control irrelevant traffic from seeing your ad and you have an ace up your sleeve,… Read more »
Weekly PPC News – Google Introduces Manufacturer Center Tool
Google’s Mobilegeddon took the majority of attention, the last week, with the impact it has had on less mobile-friendly sites. Also, Bing launched its beta version of Native Ads and Google launched Manufacturer Center. Other articles discuss building effective RLSA campaigns, tricks to run AdWords scripts, creating custom affinity audience and more
Branded Keyword Trends In Paid Search – BrandVerity Q1 Report
BrandVerity’s Q1 report shares analysis of 250 consumer brands across 10 industry categories. The study intends to provide benchmark for brands to apply while advertising via paid search. It briefly pictures when and how brands are losing out on traffic as a result of Trademark usage.
