As a PPCer, you would have pre-decided on some negative keywords that you would want to assign to your campaign. Part of such irrelevant terms are the ‘curse words’ or swear words. Marketers do not want to in any way show their ads for such words. But are all search terms with the cuss words really irrelevant?… Read more »
Posts By: Kirti
Weekly PPC News – Why PPC is important for Small Business Success?
Know how to revive your PPC campaign, when PPC is an option to opt for, how to optimize your keywords, how to harmonize the AdWords extension. Other articles on negative keywords list AdWords script and Bing’s tentative ad extensions covered in this week’s PPC news.
6 Google Ads Campaign Settings That Can Save Your Ad Spend
Campaign settings are a great way to determine how your ad will perform. But these settings are by default set by Google Ads which may not work for your business. A PPCer might knowingly or unknowingly overlook them assuming the settings to be effective as it is. That is definitely not the approach to follow…. Read more »
How To Identify Negative Keywords Through Search Terms Report in AdWords?
Negative keywords is one of the best ways to cut down on AdWords spend. To ensure that the same is sustained, negative keywords need to be expanded and reviewed occasionally. One of the ways to identify negative keywords is through AdWords Search Term Report. Instead of grilling yourself in doing mental keyword research you can… Read more »
Weekly PPC News – Guide To Query-Level Bidding In Google Shopping
TrueView can now be accessed on the core AdWords interface, new reporting columns have been introduced to offer insights, native Gmail ads have been launched to let marketers reach more audience. Apart from all these announcements by Google, here are other articles on building shopping campaigns, optimizing PPC campaigns for phone calls, using ad extensions… Read more »
