How does the attribution tag work on Amazon?

Posted by & filed under Amazon Ads.

Attribution is the process of identifying the source of a click, in order to assess cross-channel performance. Advertisers that use Amazon attribution can attribute revenue to marketing channels other than Amazon. All of this is done with the help of the attribution tag you set for the products whose conversions you want to track.

How to analyze performance of Sitelink Extensions?

Posted by & filed under Google Ads Tips.

Ad extensions for Google Ads enable you to display information that is important to your business and that you want to highlight. So, no doubt that it has now become an important component of your Ad. But that’s not it! You must also evaluate the effectiveness of your sitelinks.