Marketers are always on the lookout to formulate the best marketing strategy for their business. Divulging into pay-per-click advertising is a wise step to ensure that you stay on top of the competition. But to make sure you are really ahead of not only your competitor but also ahead of your marketing goals you need… Read more »
Posts By: Kirti
6 Ways Small Business Owners Can Benefit From PPC
Small businesses deter from investing in marketing initiative thinking that such a step might dilute their marketing budget. However, stringent steps if taken, makes some marketing options the best source to drive results for your business. One of such proliferating marketing option is pay-per-click advertising. If you haven’t yet thought it to be an option… Read more »
Weekly PPC News – The Most Shared AdWords Content In 2015
Learn about location bid adjustments, choosing the right bidding strategy for your PPC campaign, AdWords remarketing learner’s guide, the top shared AdWords posts and more in this week’s PPC News.
Google AdWords Paid Search (PPC) Trends in 2015
A range of changes announced throughout this year has impacted the paid search landscape. On one hand it offers customers with easy access to information that they are searching for and on the other hand, advertisers are given ample opportunities to showcase relevant content. Such actions brings about meeting customer expectations and helping advertisers have… Read more »
Understanding Google Ads Negative Keywords with Examples
A search term is used by marketers to ascertain whether they want to bid for that term to show their ad or block it from displaying their ads. As much bidded keywords play a pivotal role in running ads, negative keywords add on by controlling the ad from driving unwanted traffic and hence unwanted ad… Read more »
