Negative keywords help restrict an ad from being displayed for search queries that are not related with the business or are not the audience that they intend to connect with. How does one find these negative keywords? There are many ways through which one can ascertain what keywords to add as negative keywords, here’s a… Read more »
Posts By: Kirti
Weekly PPC News – PPC Trends And Tactics You Can’t Ignore In 2016
The first Weekly PPC News for the year 2016 brings you with a list of articles that will help plan better and strategically in this year. Know how the past year’s developments can contribute in uplifting your PPC campaigns and what all you can expect in the PPC space with PPC pros predicting the developments.
Reasons to Bid on Brand Terms in Your PPC Campaign
Marketers are always on the lookout to formulate the best marketing strategy for their business. Divulging into pay-per-click advertising is a wise step to ensure that you stay on top of the competition. But to make sure you are really ahead of not only your competitor but also ahead of your marketing goals you need… Read more »
6 Ways Small Business Owners Can Benefit From PPC
Small businesses deter from investing in marketing initiative thinking that such a step might dilute their marketing budget. However, stringent steps if taken, makes some marketing options the best source to drive results for your business. One of such proliferating marketing option is pay-per-click advertising. If you haven’t yet thought it to be an option… Read more »
Weekly PPC News – The Most Shared AdWords Content In 2015
Learn about location bid adjustments, choosing the right bidding strategy for your PPC campaign, AdWords remarketing learner’s guide, the top shared AdWords posts and more in this week’s PPC News.
