Advertisers vie to stay ahead of their competitors. Having explored the PPC scope in AdWords, the next step that most businesses prefer to take is to start advertising on Bing too. A feasible decision here is to import your already performing campaigns to Bing and get started with it. But if you thought that by… Read more »
Posts By: Kirti
Weekly PPC News – New Automated Bidding Workflow
Is it time to kill your B2B whitepaper? How can you save money with the help of negative audiences? How the revamped workflow will simplify the process of choosing you automated bidding strategy? How you can make use of DSAs to save on your time? How you can integrate your PPC campaigns with social to… Read more »
Weekly PPC News – Big Difference Between Bing & AdWords BMM Match Type
Make use of visual reports for data mining, whether using search partner network affects your campaign positively, how remarketing should be effectively optimized, how bing ad extensions can be used to optimize your ads, if copying BMM campaigns from AdWords to Bing will result in query matching? Get answers to all these questions in the… Read more »
Industry Preview 2016 – In The Game With Rik Van Der Kooi, CVP Microsoft
At Industry Preview 2016, Rik Van Der Kooi shares his views on what year 2016 holds for Microsoft in the marketing and advertising space. He shares the strategic partnerships of Microsoft and how the opportunties unfold in the search advertising space. Moderated by John Ebbert, Executive Editor & CEO AdExchanger here’s the transcript of his fireside… Read more »
Merkle | Digital Marketing Report Q4 2015 – Highlights
The Q4, 2015 Digital Marketing report by Merkle shares some insightful findings about how mobile traffic has risen, as a result establishing its foothold in the earlier desktop dominated space. This further stresses on how the users are going ‘all mobile’ and building their ‘moments’ there. If you haven’t yet explored mobile for your paid-search… Read more »
