Melissa Mackey, Search supervisor at Gyro and publisher of BeyondThePaid, a PPC-focused blog, recently answered an array of interesting questions on Reddit’s ‘Ask Me Anything’ session. A popular face in the PPC world, Melissa’s session was packed with questions ranging from ‘what made PPC the best option’ to ‘her experience with handling B2B accounts’.
Posts By: Kirti
Weekly PPC News – New Merchant Center Feed Rules, Conversion Copywriting & more
Learn how and why you should explore audience targeting, get hold of a useful AdWords script to identify ad groups that miss the opportunity offered by sitelinks extensions, update your merchant center product feeds easily with the help of newly lunched Feed Rules, what beta testing Google has been doing post removal of right rail ads. Know… Read more »
April 2016 – Top 10 PPC Posts
If you have missed out on all that happened in the PPC space last month, then here is a recap of the announcements made, useful AdWords scripts shared, digital marketing trends for first quarter and many more expert tips and suggestions.
[Transcript] Bing Ads Webinar – Advertise Globally with Bing Ads
This Bing Ads Webinar focuses on the aspects of entering new markets with your Bing Ads campaigns. Experts Kiran Moryani and Charles Chuang (Marketing Lead) break down their discussion into the four quintessential steps one should take when planning to go global. From knowing the audience to making your message locally relevant, from utilizing the growing… Read more »
Importing Negative Keyword From Google Ads To Bing Ads
Unwanted keywords drive unwanted traffic that falls hard on the PPC pockets. To curb the flow of traffic via irrelevant keywords, Negative Keywords act as a savior. But using negative keywords goes with the caution of using it carefully and diligently so that in no way the prospects get blocked. Having defined the relevance of negative… Read more »
