Note: Google will be removing Converted Clicks metrics by September 21, 2016. Conversion metric will become the default metric to measure all valuable actions taken for your business. Know more about this update here and prepare your account to make bidding and budgeting decisions using insights from the Conversion column.
Posts By: Kirti
[Transcript] Bing Ads Advertiser Science Series – The Kevin Bacon Approach to Keyword Attribution
Bing Ads Advertiser Science has come up with another webinar that focuses on keyword attribution explained with the ‘Six Degrees of Kevin Bacon’. Now if you are wondering much on how Kevin Bacon got termed here, you must go through this webinar for the explanation. Learn about what the approach is, how you can expand your keywords… Read more »
Weekly PPC News : AdWords Interface Being Redesigned, PPC For SMBs & more
Google announces the redesigning process of AdWords interface, impact of removal of right rail ads on travel keywords, data that shows the bidding trends post the SERP changes, whether PPC works for SMBs or not. All this and more interesting announcement and news vetted for you in this week’s PPC news recap.
Top 10 PPC Posts from Q1 2016
The first quarter of year 2016 witnessed some major changes in the way the SERP will show your ads. With the removal of right side ads and introduction of 4 ads on top-of-page, new avenues are opened for advertisers. Not only this, a thorough study on the change shows how the update has impacted businesses…. Read more »
Why You Should Use Single Ad Keywords per Ad Group (SKAG)?
[Update as on 28th April, 2020: This post has been updated with some new links] Keywords are the most important component of a PPC campaign. Through proper keyword mapping with your ad and your landing page content you can achieve the desired campaign objectives. You might have often clubbed similar keyword sets under one ad group… Read more »
