The first quarter saw some major changes taken by Google, such as the removal of the right rail ads and introducing 4 ads in the top page results. How these changes impacted the search engine space and the advertisers were speculated throughout. Here is the answer to how the change has actually affected the overall… Read more »
Posts By: Kirti
Weekly PPC News – Script To Manage Monthly Budget, Retargeting Ad Ideas & more
From speculations of Apple creating an ad product for their App store to the highlights of industry specific benchmarks. Learn about AdWords script to simplify your work of allocating your monthly PPC budget, get insight on some creative retargeting ad ideas, easy step to manage your low volume keywords. All this and more in this week’s… Read more »
[Transcript] Insurance & Banking 2016 Insights – Bing Ads Webinar
Greg Woods and Laura Smith from Bing Ads team share their valuable insights and findings from two of the verticals studied, Insurance and Banking. Learn about how CPC, CTR, mobile growth has evolved in comparison to Google.
[Transcript] The Science of Excel For PPC Marketers With Bing Ads
Bing brings the third webcast in their ‘Advertiser Science Series’, the agenda for which was to discuss the tips, and tricks for harnessing the power of Excel. MJ De Palma hosts this session along with Eric Couch from Bing’s team. Master the art of excelling in Excel with this webcast and learn how to turbo… Read more »
Weekly PPC News – New Shopping Product Insights, Changes To Ad Rank & more
Google improves its shopping campaigns by adding new features, simultaneously changing the impact of ad format on the ad ranking formula, SMB retailers spend a minimal amount of $700 on paid search – learn why?, what ad extensions should you use to tap your mobile users. All this and more in this week’s recap of… Read more »
