If you have missed out on all that happened in the PPC space last month, then here is a recap of the announcements made, useful AdWords scripts shared, digital marketing trends for first quarter and many more expert tips and suggestions.
Posts By: Kirti
[Transcript] Bing Ads Webinar – Advertise Globally with Bing Ads
This Bing Ads Webinar focuses on the aspects of entering new markets with your Bing Ads campaigns. Experts Kiran Moryani and Charles Chuang (Marketing Lead) break down their discussion into the four quintessential steps one should take when planning to go global. From knowing the audience to making your message locally relevant, from utilizing the growing… Read more »
Importing Negative Keyword From Google Ads To Bing Ads
Unwanted keywords drive unwanted traffic that falls hard on the PPC pockets. To curb the flow of traffic via irrelevant keywords, Negative Keywords act as a savior. But using negative keywords goes with the caution of using it carefully and diligently so that in no way the prospects get blocked. Having defined the relevance of negative… Read more »
Weekly PPC News – Using Facebook and AdWords Together, Bilingual PPC & more
Is it the right time to expand your PPC campaign? How to use Facebook and AdWords together to generate some astounding results? Get digital marketing insights from Merkle’s Q1 report. Use the AdWords Script to identify some of the common AdWords mistakes. All this and more covered in this Week’s PPC News.
Merkle | Digital Marketing Report Q1 2016 – Highlights
The first quarter saw some major changes taken by Google, such as the removal of the right rail ads and introducing 4 ads in the top page results. How these changes impacted the search engine space and the advertisers were speculated throughout. Here is the answer to how the change has actually affected the overall… Read more »
