This Week’s PPC News recap shares insight on the new launched feature ‘Customer Match’ for shopping, how you can analyse your ppc lead data, google testing new features on PLAs, how to go dynamic with your AdWords campaign and more.
Posts By: Kirti
Top 10 PPC Posts from Q2 2016
The second quarter of the year 2016 witnessed a myriad of possible changes that Google intends to bring up. During the Google Performance Summit, a lot of prospect opportunities were shared, one of them being ‘Expanded Text Ads‘. Even Bing is in the process of introducing an improved text ad experience. Further there is a… Read more »
How to add negative keyword in Bing Ads Editor?
We recently covered how negative keywords could be added in AdWords Editor. In continuation to that series, we in this post, take you through the step-by-step process of adding negative keywords in your Bing account via Bing Ads Editor.
Weekly PPC News – Influencing with ad copy, Google adds New ‘Deals’ tag & more
Get introduced to the impact of voice search on retailers, how custom labels can be used to improve PLA performance, Purna Virji’s tips on influencing customer’s brain with your ad copy, the new ‘DEAL’ tag introduced for hotel listings. All this and more news captured in this week’s PPC recap.
[Transcript] Bing Ads Webcast – The Art & Science of Ad Copy Testing
Bing Ads recent webcast was on the ‘Art and Science of Ad Copy Testing’, where speakers discussed about how to be creative and analytical with your PPC ad copy. Moderated by MJ DePalma and virtually moderated by Frances Donegan-Ryan, SEM Pro Marketing Manager, Bing Ads, Mircrosoft , the speakers of this session were Purna Virji (Sr. Bing Ads Client Trainer,… Read more »
