After briefly sharing Bing’s interest in Expanded Text Ad up during the Bing Ads Quarterly API Call – June 2016, Jamie Chung (Program Manager, Bing Ads Campaign) further gives an overview of the new ad format, attends to some of the common FAQs and shares timelines of expected pilot run. All this was shared during a workshop hosted… Read more »
Posts By: Kirti
[Transcript] Bing Ads Quarterly API Call – June 2016
In the Bing Ads Quarterly API Call on June 15th, 2016, the team at Bing Ads discussed about upcoming projects and developments taking place in the Bing Ads API roadmap. Some of the key highlights of this call was Bing Ads working towards supporting Expanded Text Ads, announcing the Structured Snippet and Shared Budgets.
Stealing SEO best practices for Expanded Text Ads
When Google announced the launch of Expanded Text Ads, it opened more real estate opportunity for advertisers. While the earlier character limit, didn’t appear to be a restriction, the expanded text ad extended character limit makes you think of how you can optimally communicate your message.
Weekly PPC News – Customer Match for Shopping, Analyze your PPC lead data & more
This Week’s PPC News recap shares insight on the new launched feature ‘Customer Match’ for shopping, how you can analyse your ppc lead data, google testing new features on PLAs, how to go dynamic with your AdWords campaign and more.
Top 10 PPC Posts from Q2 2016
The second quarter of the year 2016 witnessed a myriad of possible changes that Google intends to bring up. During the Google Performance Summit, a lot of prospect opportunities were shared, one of them being ‘Expanded Text Ads‘. Even Bing is in the process of introducing an improved text ad experience. Further there is a… Read more »
