Discussing PPC expert’s journey, this week’s PPCChat session hosted by Julie F Bacchini took PPC managers down memory lane on what prompted them to enter the PPC industry and what they wish they knew when they started.
Posts By: Kirti
How to Improve Conversion Rates with Amazon Attribution?
Amazon Attribution helps you identify and attribute sales to the external promotional campaigns for products listed on Amazon. Giving the source its due credit aids in understanding the platforms that work well and providing insight into how to improve the platform to increase conversions.
Using Amazon Attribution Window to evaluate campaign performance
Attribution credits sales to the ad campaign that led to the successful purchase of your product listed on Amazon. However, there is a time frame within which the sales need to take place after the click on your paid advertisement. Only then will it be attributed to the campaign, allowing you to assess its effectiveness.
How to make keyword bid changes in bulk via Google Ads Editor
Once your campaign is up and running, the ongoing learning will require you to make changes to your campaign settings. Making a few modifications may not be a huge concern, but making a lot of changes could take up a lot of your time.
How does the attribution tag work on Amazon?
Attribution is the process of identifying the source of a click, in order to assess cross-channel performance. Advertisers that use Amazon attribution can attribute revenue to marketing channels other than Amazon. All of this is done with the help of the attribution tag you set for the products whose conversions you want to track.
