Here’s Google’s QoQ timeline chart that shows how the paid click and CPC has evolved over the select eight quarters (Q3, 2014 to Q2, 2016) plotted against the major announcements made during the period.
Posts By: Kirti
Weekly PPC News – Create winning ad copy, transparent Quality Score reporting and more
This Week’s PPC News recap of news circulating in the PPC space. From google announcing null Quality Scores for keywords with low impressions to google restricting the data earlier showed in Keyword Planner. All this an more in this week’s roundup.
What Does AdWords ‘Conversion’ Metric Cover?
Conversion, the metric that helps measure your campaign performance is an inescapable part of your AdWords account. You set up the tracking code to determine your conversion actions and how your paid ads have contributed in it. So what has changed? Conversion metric still remains an inevitable part, but what has changed is its components… Read more »
Weekly PPC News – AdWords Script for Expanded Text Ads, Bid Management and more
With Expanded Text Ads live, a useful AdWords Script is shared to simplify things for advertisers, learn more about which bidding systems works best and when (automated vs. manual), the default settings that are affecting your performance, boosting your mobile device campaigns in Bing and more PPC related articles consolidated in this Week’s PPC recap.
July 2016 – Top PPC News
With Expanded Text Ads, finally launched, Google made some other strategic announcements. The crucial one was the removal converted clicks and making ‘Conversions’ the default metric altogether. If you missed out on all that happened in the month of July, then here are the Top 10 PPC News that is not worth a miss.
