Creating and managing your PPC campaigns go hand-in-hand. With the former you make sure that all elements of your campaign are ready to perform, the latter is to ensure that the performance is sustained and enhanced.
Posts By: Kirti
Weekly PPC News – AdWords Script to Identify Duplicate Keywords, Including Close Variants & more
New merchant center interface to streamline the processes, a useful AdWords script to help in identifying duplicate keywords in your account, the upcoming account level sitelink extensions, how to go about testing your Expanded Text Ads and make sure they are at par with your standard text ads. All this and more articles captured in this… Read more »
Aug 2016 – Top PPC Posts
The previous month Google rolled out the Expanded Text Ads format to all advertisers and this month Bing Ads has made pilot access for Expanded Text Ads available on request. The new ad format is surely the talk of the town and PPC experts have been sharing their best practices and recommendations to master it.
Expanded Text Ads – One Difference Between Bing Ads and AdWords
Bing recently announced the pilot access for expanded text ads, much to support the recent developments made by Google with the launch of the expanded text ads format.
Weekly PPC News – Expanded Text Ads Available For Pilot in Bing Ads
Kenshoo’s Q2 digital marketing report suggests the proliferation of clicks and impressions from ad types other than the ones led from desktop keywords, hinting at how PPC has evolved over the years. This and more interesting articles and posts around PPC space captured in our weekly roundup.
