[Transcript] Google Adwords – Expanded Text Ads

Posted by & filed under Expanded Text Ads.

Expanded Text Ads, the much hyped announcement made earlier this year during the Google Performance Summit was made officially available by July 2016. To help users make optimal use of ETAs, Christine Machado, Global Products Specialist ETA and Scott Lambert, Product Manager on Expanded Text Ads discuss about the best practices ,benefits of Expanded Text Ads vis-a-vis Standard… Read more »

Analyze Search Terms To Optimize AdWords Performance

Posted by & filed under Google Ads Tips.

Search Terms is a gateway to understand what your customer is actually searching for. You might have bidded for keywords basis your business offering. But whether those keywords are the terms actually searched for can be identified by analyzing your search terms.