AdWords introduces new message extension, adds keyword forecast to keyword planner and launches location extensions for manufactures. Bing Ads, on the other hand, launched BMM keyword opportunity. More announcements, reviews and opinions in the PPC space, covered in this week’s PPC recap.
Posts By: Kirti
[Transcript] Create Effective Text Ads – Google Best Practices
Sean Quadlin shares Google’s best practices to guide advertisers through the migration process of Expanded Text Ads, utilizing its benefits, setting up the expanded text ads, how to go about testing and optimizing the creatives to utilize its full potential.
Weekly PPC News – Maximize AdWords ROI, PPC Holiday Tips from PPC Experts and more
Handpicked PPC stories from experts that discuss the tips for holiday season, identify bad ad placements, calculating search impression share, importance of ad extensions, when to conduct keyword research and more.
3 Ways To Track Device Performance in AdWords
Sundar Pichai, during the keynote for Google I/O had shared that, about 50% of the queries on Google came from Mobile and 20% of the queries on mobile were voice queries. That said in the beginning of the year, was a turning point for many advertisers who saw an opportunity with advertising on mobile and… Read more »
[Transcript] SMX East 2016: Keynote Conversation: What’s New and Cool at Google Keynote
In the SMX East 2016 session, Ginny Marvin (Paid Search, SearchEngineLand), Greg Sterling (Paid Search, SearchEngineLand), Babak Pahlavan (Managing Director of Measurement and Analytics, Google) and Jerry Dischler (VP, Search Ads at Google) discussed about the recent developments and product enhancements introduced by Google AdWords.
