The Quarter 3 was flooded with major announcements both from AdWords and Bing Ads. One of the major developments made by AdWords was the removal of Converted Clicks as a conversion metric type, that drove a lot of discussion in the PPC space. This time period also witnessed the launch of one of the most… Read more »
Posts By: Kirti
[Transcript] Bing Ads Quarterly API Call – September 2016
The recent Bing Ads Quarterly API Call – September 2016, announced improvements and updates that have or will soon be launched in the Bing’s API interface.
Weekly PPC News – Power of Negative Keywords, using Long Tail Keywords that convert and more
Responsive ad rolled out for Display Network, useful steps to take while migrating to a new account, using call tracking to measure results effectively, announcements made on AdWords Quality Score.
[Transcript] Google Adwords – Expanded Text Ads
Expanded Text Ads, the much hyped announcement made earlier this year during the Google Performance Summit was made officially available by July 2016. To help users make optimal use of ETAs, Christine Machado, Global Products Specialist ETA and Scott Lambert, Product Manager on Expanded Text Ads discuss about the best practices ,benefits of Expanded Text Ads vis-a-vis Standard… Read more »
Analyze Search Terms To Optimize AdWords Performance
Search Terms is a gateway to understand what your customer is actually searching for. You might have bidded for keywords basis your business offering. But whether those keywords are the terms actually searched for can be identified by analyzing your search terms.
