Search Terms is a gateway to understand what your customer is actually searching for. You might have bidded for keywords basis your business offering. But whether those keywords are the terms actually searched for can be identified by analyzing your search terms.
Posts By: Kirti
Weekly PPC News – AdWords Script To Track ETA Performance, 5 Insights From WordStream and more
Grab the AdWords Script to compare your Expanded Text Ads performance with Standard Text Ads, start benefiting from making bulk updates for your Bing Shopping Campaign in Bing Ads Editor, what PPC experts do to run competitive intelligence and more such insightful PPC articles collated in this week’s recap.
Weekly PPC News – AdWords Expanded Text Ads deadline extended, Structured Snippet Extensions in Bing Ads and more
This Week’s PPC news roundup collates the various updates and announcements made by AdWords and Bing Ads. From the launch of Structured Snippet extensions by Bing Ads to Google extending the deadline of transitioning to Expanded Text Ads, along with some advisory posts on audience targeting, important PPC updates made in the last year, using AdWords… Read more »
The 3 AdWords Segments You Must Try
The AdWords Segment feature though may go unnoticed but it offers an array of options basis which you can dig deeper into your campaign performance.
Weekly PPC News – Compare performance between two time periods and more
Bing Ads and AdWords, both launched features that helps tracking performance, know about using location group targeting, when you can use broad match type keywords, about Facebook targeting options, a useful script to add your extensions across campaigns and more covered in this week’s PPC recap.
