Merkle’s Digital Marketing Report for the third quarter sets agenda straight for advertisers, of where the influx of traffic is coming from. Overall mobile still happens to be a winner as a result of the various developments taken place.
Posts By: Kirti
How To Audit Your Google Ads Account For Ad Extensions?
Ad Extensions improves your campaign’s CTR which helps leverage your ad’s rank . It gives advertisers the benefit of displaying alternate and useful information that cannot otherwise be captured in the ad copy content. Knowing the multitude positives of this features, missing ad extensions in your campaign is a mistake you would not want to… Read more »
[Transcript] Paid Search Podcast – How To Find Negative Keywords
In the latest Paid Search Podcast session Chris Schaeffer and Jason Rothman discuss about Negative Keywords, which are those terms that are irrelevant to your business and are resulting in wasted ad spend. Their primary focus in this discussion is to help advertisers with the sources through which these negative keywords can be identified.
Weekly PPC News – AdWords Message Extension, Bing Ads BMM Keyword Opportunity and more
AdWords introduces new message extension, adds keyword forecast to keyword planner and launches location extensions for manufactures. Bing Ads, on the other hand, launched BMM keyword opportunity. More announcements, reviews and opinions in the PPC space, covered in this week’s PPC recap.
[Transcript] Create Effective Text Ads – Google Best Practices
Sean Quadlin shares Google’s best practices to guide advertisers through the migration process of Expanded Text Ads, utilizing its benefits, setting up the expanded text ads, how to go about testing and optimizing the creatives to utilize its full potential.
