Here are the top PPC posts for the last week which includes some of the major announcements made by Bing Ads, expert views and opinions about Expanded Text Ads, Merkle Digital Marketing Report released for the third quarter and more insightful articles from paid search space.
Posts By: Kirti
Merkle | Digital Marketing Report Q3 2016 – Highlights
Merkle’s Digital Marketing Report for the third quarter sets agenda straight for advertisers, of where the influx of traffic is coming from. Overall mobile still happens to be a winner as a result of the various developments taken place.
How To Audit Your Google Ads Account For Ad Extensions?
Ad Extensions improves your campaign’s CTR which helps leverage your ad’s rank . It gives advertisers the benefit of displaying alternate and useful information that cannot otherwise be captured in the ad copy content. Knowing the multitude positives of this features, missing ad extensions in your campaign is a mistake you would not want to… Read more »
[Transcript] Paid Search Podcast – How To Find Negative Keywords
In the latest Paid Search Podcast session Chris Schaeffer and Jason Rothman discuss about Negative Keywords, which are those terms that are irrelevant to your business and are resulting in wasted ad spend. Their primary focus in this discussion is to help advertisers with the sources through which these negative keywords can be identified.
Weekly PPC News – AdWords Message Extension, Bing Ads BMM Keyword Opportunity and more
AdWords introduces new message extension, adds keyword forecast to keyword planner and launches location extensions for manufactures. Bing Ads, on the other hand, launched BMM keyword opportunity. More announcements, reviews and opinions in the PPC space, covered in this week’s PPC recap.
