Why you should use previous year’s cross device data for the upcoming holiday season, what are the recent updates in Bing Ads editor, how customer match has been improved for advertiser’s ease and more such questions answered in this Week’s PPC News recap.
Posts By: Kirti
Google Ads Account Audit Checklist Part 2 – Campaign Budget, Keywords & more
In continuation to the Audit Checklist – Part 1, here is the Part 2 series that will cover the top things to look under your budget, ad group, ad and keywords while auditing your account.
Top PPC Posts – Nov 2016
October saw a bunch of announcements made by Bing Ads and AdWords to make the upcoming holiday season more profitable for advertisers. The top ones include Bing Ads launching ETAs globally, AdWords soon aunching the distance and location reporting to determine store visits, Using AdWords app to stay in touch with your operational campaigns and more… Read more »
Weekly PPC News – Google Home Service Ads, New Distance and Location Reports and more
Holiday season has brought about the discussion of what features to use to stay ahead of competition and reach out to shoppers. Here is the recap of articles that discuss about strategies to adopt during the peak season and more around the PPC space.
Google Ads Audit Checklist Part 1 – Account Structure, Tracking
PPC account audit is a recurring task that helps refine your campaigns to meet the marketing objectives. Not only does it help you find areas of improvement but also identifies opportunities that were missed out while creating your campaign.
