The Revised Proposed Final Judgment (RPFJ) against Google introduces new measures aimed at enhancing competition, particularly in search and advertising markets. Here’s what’s new and why it matters.
Posts By: Kirti
Google Ads for Amazon Products: Budget & Bidding Strategies
In our continuing series on running Google Ads for Amazon products, we’ve covered campaign structure, keyword selection, and ad copies. Now, let’s dive into one of the most crucial aspects of paid search success—budgeting and bidding strategies. Choosing the right bidding approach ensures that your ads reach the right audience while maintaining profitability.
How Google Maintains Its Search Dominance: Key Insights from a New Study
A recent study from Stanford, MIT, and the University of Pennsylvania sheds light on why Google continues to dominate the search market, holding nearly 90% market share. The research reveals that Google’s advantage isn’t just about superior quality—it’s reinforced by default search agreements, user inattention, and limited exposure to alternatives.
Google Ads for Amazon Products: Campaign Targeting Strategies for Maximum ROI
When running Google Ads for Amazon products, precise campaign targeting is crucial for reaching the right audience and maximizing your return on ad spend (ROAS). Amazon sellers face unique challenges, such as limited conversion tracking and no direct access to customer data. This makes it even more important to optimize your targeting strategy to ensure… Read more »
Case Study: Optimizing Google Ads for Amazon Sellers with Portfolio Bidding
For Amazon sellers advertising on Google Ads and Bing Ads, achieving consistent performance can feel like navigating a maze. A significant challenge lies in the inability to send conversion data from Amazon back to these ad platforms. This limitation makes native automated bidding strategies such as Maximize Conversions or Target ROAS, ineffective since they rely on… Read more »
