Posts By: Kirti

The recent antitrust ruling in the U.S. vs. Google case has introduced groundbreaking measures to address monopolistic practices in the search text advertising market. Central to the judgment are provisions aimed at enhancing transparency, reducing switching costs for advertisers, and fostering fair competition.

This blog post will focus on crafting effective ad copies and utilizing ad extensions to maximize the performance of Google Ads campaigns for Amazon products. It builds on the previous posts that covered campaign structure and keyword strategies.

In this post, we dive into how to effectively use keywords and search terms when promoting Amazon products with Google Ads. Keywords are essential for targeting the right audience, driving relevant traffic, and maximizing ad performance. Here’s a comprehensive guide to optimizing keywords and search terms in your Google Ads campaign for Amazon products.

When running Google Ads to promote your Amazon products, a well-structured campaign is key to maximizing your return on investment (ROI). From keyword match types to campaign organization, every element plays a crucial role in ensuring that your ads are targeting the right audience while minimizing irrelevant clicks. This guide will walk you through the… Read more »

In a landmark antitrust case, Google has been found liable for maintaining illegal monopolies in the U.S. general search services and search advertising markets. To address these violations, plaintiffs have proposed a series of comprehensive remedies aimed at restoring competition and preventing future monopolistic behavior.