Continuing our series on running Google Ads for Amazon products, we’ve covered campaign structure, keywords, ad copies, and bidding strategies. Now, it’s time to dive into a crucial aspect of campaign optimization—setting up tracking templates. Tracking templates are essential for capturing valuable data that helps you measure the effectiveness of your Google Ads campaigns driving… Read more »
Posts By: Kirti
Unlocking Search Term Insights in Microsoft Ads: A Complete Guide
Understanding search terms is crucial for optimizing your Microsoft Ads (formerly Bing Ads) campaigns. The right approach helps you refine targeting, uncover high-performing keywords, and eliminate wasted ad spend. In this guide, we’ll consolidate key insights from multiple strategies to help you maximize search term analysis in 2025.
Google’s Revised Antitrust Judgment: What It Means for Advertisers (2025)
The Revised Proposed Final Judgment (RPFJ) against Google introduces new measures aimed at enhancing competition, particularly in search and advertising markets. Here’s what’s new and why it matters.
Google Ads for Amazon Products: Budget & Bidding Strategies
In our continuing series on running Google Ads for Amazon products, we’ve covered campaign structure, keyword selection, and ad copies. Now, let’s dive into one of the most crucial aspects of paid search success—budgeting and bidding strategies. Choosing the right bidding approach ensures that your ads reach the right audience while maintaining profitability.
How Google Maintains Its Search Dominance: Key Insights from a New Study
A recent study from Stanford, MIT, and the University of Pennsylvania sheds light on why Google continues to dominate the search market, holding nearly 90% market share. The research reveals that Google’s advantage isn’t just about superior quality—it’s reinforced by default search agreements, user inattention, and limited exposure to alternatives.
