Brands that drive traffic to Amazon from outside Amazon need a reliable way to measure what that traffic produces. Amazon Attribution is Amazon’s method for doing so, and LandingCube and Karooya both appear among the tools built around it.
Posts By: Kirti
Does Your New Creative Actually Win? How to A/B Test Assets in Performance Max
When Performance Max results change after you swap creative, it’s hard to know whether the creative was the reason. Google’s help center now documents A/B testing assets for Performance Max, which lets you compare two sets of assets side by side. This guide walks through how to set up your first test.
Google Ads Account Audit Checklist (2026): What to Check and Why
Running a Google Ads audit isn’t about ticking through a generic list anymore — half of what used to matter (manual bid adjustments, Ad Rotation settings, Accelerated delivery) has either been automated away or removed from the platform entirely. This checklist covers what’s actually worth checking in a 2026 account, organized the way you’d actually… Read more »
MCP for PPC: Managing Campaigns Without the Manual Work
A lot of PPC work is still the same routine: pull a report, export it, drop it into a spreadsheet, cross-reference it against another export, then actually analyze it. The analysis is the valuable part. Everything before it is friction. That friction is what’s starting to disappear, and the mechanism behind it — Model Context… Read more »
FTC vs. Amazon: What the Sponsored Ads Auction-Pricing Lawsuit Means for Advertisers
Amazon advertisers are used to thinking about CPCs, bids, ROAS and auction competition. But a new lawsuit filed by the U.S. Federal Trade Commission (FTC) could put a much bigger question on the table: Do advertisers actually pay what Amazon’s advertising auction says they should pay?
