In this week’s PPCChat session, experts shed light on the differences they are noticing in the Google Ads keyword matching, What are experts doing to mitigate the impact of the looser matching, What kind of audiences they are currently using in Facebook and more. This week’s session was hosted by Julie F Bacchini.
Posts By: Amita
Weekly PPC News – Refine Keywords in Keyword Planner, Pay for Conversions and more
Welcome to this week’s PPC News recap! Understand changes in conversions, How to get PPC ad messaging right, Pay for conversion in Google display campaign, Google featured snippets updates and more.
PPCChat | Affect on Advertising Due to Recent Events in the US | 2nd June 2020
Hosted by Julie F Bacchini, In this week’s PPCChat session, experts discussed how advertising is getting affected because of the recent events unfolding in the US and across the world. How are they managing their clients during these critical times, What PPC community can do to have a positive impact and more.
Monthly Roundup | Top PPC News | May 2020
Here is a quick recap of top PPC posts that were trending in the month of May. Parallel tracking enables a faster and safer user experience, New sponsored brands translation feature, Facebook is expanding its brand safety control, Google’s business guide to adapt digital marketing strategy during COVID-19, Google’s new global content solution “YouTube select”… Read more »
PPCChat | Ad Copies | 26th May 2020
This week’s PPCChat session was hosted by Julie F Bacchini. During the session, experts discussed ad copies in search ads and social ads, Are ad copies working well in these critical times, From where they are getting inspiration for ad copy, What is the process they are following to create new ad copy and more.
