Welcome to this week’s PPC News recap! Facebook dynamic retargeting campaigns, The introduction of Google Ads Video Ad Sequencing, Pros and cons of LinkedIn Lead Gen forms, Ten Google Ads scripts to grow, Way to build Google Ads campaign for the holiday and more.
Posts By: Amita
PPCChat | Challenging Assumptions | 26th November 2019
This week’s PPCChat session was hosted by @NeptuneMoon who sought PPCers views on assumptions with regards to the client account, Challenges and learning from those assumptions and more.
Weekly PPC News – Bid Strategy With Top Signals,Quora’s Led Gen Ad Beta and more
Welcome to this week’s PPC News recap! Facebook’s new brand safety control, Google’s update on political ads policy, Quora’s lead gen ads beta, Four ways where automation can help to strengthen your PPC campaign and more.
Action Plan To Improve Quality Score
Google measures the quality of your campaign through the quality score. If you want to cut down your cost per click (CPC) and boost the performance of your campaign, you need to improve your Quality Score.
PPCChat | Microsoft Advertising | 19th November 2019
This week’s PPCChat session was hosted by @NeptuneMoon and @purnavirji who sought experts’ views on Microsoft Advertising platform, Ways where Microsoft Advertising performs really well for the clients, Product Audiences or LinkedIn Profile Targeting and more.
