During this week’s PPCChat session, host Julie F Bacchini discussed PPC and search news from last week. The topics were: Google is not killing off 3rd party cookies after all, FTC on surveillance pricing & data hashing, G Ads keyword matching, and OpenAI’s search engine.
Posts By: Amita
Digital Ads Benchmark Report by Tinuiti | Q2 2024 | Key Highlights
Tinuiti’s Q4 report delivers actionable strategies to boost your digital ad performance. Dive into in-depth analytics from Google, Meta, Amazon, and beyond.
PPCChat | Demonstrating Your Worth in PPC | 23rd July 2024
Clients and stakeholders sometimes use change history as a primary metric to gauge the efforts of PPC professionals. In her discussion on “Demonstrating Your Worth in PPC,” host Julie F Bacchini explored how experts can showcase their value to clients, identified major points of frustration, and highlighted strategies to help clients recognize the value and… Read more »
Keywords vs Ad Copy – Which One Wins in A/B Testing?
A powerful technique used in PPC advertising is A/B testing, also known as split testing. It helps to discover the most effective ad components for the campaigns.
PPCChat | Handling Being Micromanaged in PPC | 9th July 2024
During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on handling micromanagement in PPC, What are the most annoying or frustrating ways they have been micromanaged and more.
