Welcome to this week’s PPC News recap! Parrell Tracking for video campaigns, Google’s bid simulator support for the Target ROAS bid strategy, New history feature for Sponsored Products and Sponsored Brands, Facebook’s mandatory move away from ad set budgets to campaign budgets and more.
Posts By: Amita
PPCChat | 2020 PPC Wish List | 14th January 2020
This week’s PPCChat session was hosted by Julie F Bacchini. This session was an interesting one as PPCers expressed what their expectations are from specific PPC platforms like Google Ads, LinkedIn, Microsoft Advertising, etc in 2020, What are they most concerned about in PPC in 2020 and more.
Weekly PPC News – Bing Loses to DuckDuckGo in New Android Search Engine Ballot,Mobile-First Creative Approach for Brand’s Video Ads and more
Welcome to this week’s PPC News recap! Bing loses to DuckDuckGo in Google’s new Android search engine ballot, Tracking Offline Conversions in Microsoft Advertising, Using Google’s Dynamic Ads to Personalize and drive Conversions, Mobile-first creative approach for brand’s video ads and more.
Seven Crucial Google Ads Mistakes To Avoid
Wondered what all to check for while reviewing your Google Ads campaign. Here we bring together a list of 7 things that you must make a note of and avoid messing up.
PPCChat | Expanding Your Reach with Instagram Ads in 2020 | 7th January 2020
Hosted by Akvile DeFazio, this week’s PPCChat session sought PPCers opinion about expanding their reach with Instagram Ads, Challenges faced while creating content for Instagram Ads, Native, and Expandable Stories Carousel ads, Finding success with Instagram Feed or Stories Ads and more.