Some don’t put much heed to what match type to use for their keywords. However, this is as much a crucial task, as what benefit would one get by running a campaign that is not targeted properly.
Posts By: Amita
PPCChat | Getting Past A Plateau In PPC | 4th February 2020
This week’s PPCChat session was hosted by Julie F Bacchini where she sought experts’ views on plateaus in performance, what are some things PPCers can try in that dreaded plateau phase, any theories about what causes plateaus and more.
Monthly Roundup | Top PPC News | January 2020
Missed out on top PPC posts published in the month of January 2020? Here is a quick recap. Merkle’s Digital Marketing Report for Q4 2019, An extension for Microsoft Search in Bing, Ad Manager API will be sunset on 28th February 2020, Parallel tracking for Video campaigns is mandatory from March 31, 2020, Helpful migration tips for Expanded Text… Read more »
Merkle | Q4 2019 Digital Marketing Report | Key Highlights
Merkel recently released its Digital Marketing Report for Q4 2019. We have penned down some of the key findings from the report in this post.
PPCChat | Acquisition vs. Retention in PPC | 28th January 2020
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the rough split between acquisition and retention, the biggest issue encountered when running acquisition & retention campaigns, favorite strategy or tactic for retention goaled campaigns and more.
