To expand the ad with additional information and give more reasons for the audience to select your product/ business, Google Ads platform offers us nine extensions. One of them is Structured Snippet Extension.
Posts By: Amita
PPCChat | PPC Audits | 11th February 2020
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the client’s expectation from PPC audit, Formal checklist while performing audits, General advice on doing audits and more.
Weekly PPC News – Shopping Ads on Gmail,Microsoft Ads’s New Shopping Campaign Process and more
Welcome to this week’s PPC News recap! Differences Between Google Ads and Microsoft Advertising, Ways to Manage Placements For Your Google Ads Display Campaigns, Quora announces two new features to help you measure and attribute conversions and more.
Google Ads Keyword Match Type Best Practices
Some don’t put much heed to what match type to use for their keywords. However, this is as much a crucial task, as what benefit would one get by running a campaign that is not targeted properly.
PPCChat | Getting Past A Plateau In PPC | 4th February 2020
This week’s PPCChat session was hosted by Julie F Bacchini where she sought experts’ views on plateaus in performance, what are some things PPCers can try in that dreaded plateau phase, any theories about what causes plateaus and more.
