Welcome to this week’s PPC News recap! A roundup of updates rolled out in January and February 2020 by Amazon, Balance automated bids with user control in Google Ads, Track your impact better with new conversion goal options, An overview of Twitter Ads and more.
Posts By: Amita
How Many Ads Should be Implemented Per Ad Group?
Running a solo ad might not quite help you gather enough data to analyze your campaign performance. Multiple ad copies help in understanding how you can improve campaign performance.
PPCChat | PPC Trends & Campaigns That Are Nailing It Or Failing It | 7th April 2020
This week’s PPCChat session was hosted by Julie F Bacchini who sought experts views on the trends they are noticing in the PPC advertising, any theme they have found in the campaigns that are positive or effective, any changes made in the accounts, where are they finding inspiration these days for their campaigns and more.
Weekly PPC News – Microsoft Audience Ads Campaign, Amazon’s Product Targeting Feature
Welcome to this week’s PPC News recap! Amazon’s new product targeting feature, Google Ads announcement to give ad credits to small and medium-sized businesses, Google ended its short-lived test of monthly ad budgets and more.
Quarterly Roundup | Top PPC Posts, Q1 2020
Missed top PPC News that made headlines in the first quarter? Here is the recap of the same. Extension of the deadline to adopt parallel tracking for video campaigns, Some consideration from Google Ads to evaluate your ads and adapt to dynamic market conditions, Complete sunset of accelerated budget delivery, Update to Microsoft Search in Bing through Office… Read more »
