This week’s PPCChat focused on the big question: “What does advertising really look like today?” Experts shared their views on the current state of the industry, what feels most unpredictable or challenging right now, and what concerns are top of mind for PPC professionals. Host Julie F. Bacchini guided the conversation, digging into these questions… Read more »
Posts By: Amita
PPCChat | Mistakes in PPC Accounts | 3rd February 2026
Today’s PPCChat focused on “Mistakes in PPC Accounts.” Host Julie F Bacchini invited experts to share the most common pitfalls they see when managing ad accounts, along with tricky platform nuances that are easy to overlook and much more.
Monthly Roundup | Top PPC News | January 2026
This month’s PPC roundup covers the updates that actually matter, including platform changes and automation tweaks, as well as noticeable shifts in performance. Here’s a quick snapshot of what advertisers should know and how these changes could shape the campaign performance.
PPCChat | Deciding Which Platforms Are Right For You | 27th January 2026
The past few weeks have brought big changes to PPC, from OpenAI testing ads and Meta launching ads on Threads to TikTok moving toward a US spinoff. Host Julie F Bacchini unpacked how PPC pros feel about ads coming to ChatGPT, the TikTok shake-up, and which platforms truly fit their brands.
Why Negative Keywords Matter for Brand Safety in Search?
As the digital landscape continues to evolve, it opens up powerful ways to reach diverse audiences. However, this growth also brings challenges—particularly the risk of compromising brand authenticity when ads appear next to offensive content or on brand-unsafe inventory.
