Expanded Text Ads has made paid search marketing more engaging by offering an extra room for advertisers to display their product information.
Posts By: Amita
Weekly PPC News – Google’s Local Inventory Ads, Understanding of Smart Bidding
Welcome to this week’s PPC news recap! Promote local inventory ads, Facebook is expanding its brand safety control for advertisers, What is Programmatic Advertising, Understanding of smart bidding, Importance of upper-funnel strategy, and more.
PPCChat | Finding New Ideas | 12th May 2020
Hosted by Julie F Bacchini, this week’s PPCChat session has sought experts’ thoughts about trying new ideas in their PPC accounts, Are new ideas working out, What timeframe to give to these new ideas to decide if they are worth continuing or trying in other accounts and more.
Weekly PPC News – New Sponsored Brands Translation Feature, Adapting PPC Strategy in Changing Times
Here is the recap of this week’s top PPC news! Tips to boost Pinterest campaign performance, Adapting PPC strategy in changing times, Google Local Inventory Ads success strategies, Sponsored Brands translation feature, Google’s 6 practical tips for PPC during the pandemic, and more.
PPCChat | Impact on Performance Due to Pandemic | 5th May 2020
This week’s PPCChat session was hosted by Julie F Bacchini who encouraged experts to talk about the changes seen in PPC performance over the past week, Are CPCs down, up or steady in their accounts?,Are they using any smart bidding or other automated bidding strategies? and more.
