Welcome to this week’s PPC news recap! Promote local inventory ads, Facebook is expanding its brand safety control for advertisers, What is Programmatic Advertising, Understanding of smart bidding, Importance of upper-funnel strategy, and more.
Posts By: Amita
PPCChat | Finding New Ideas | 12th May 2020
Hosted by Julie F Bacchini, this week’s PPCChat session has sought experts’ thoughts about trying new ideas in their PPC accounts, Are new ideas working out, What timeframe to give to these new ideas to decide if they are worth continuing or trying in other accounts and more.
Weekly PPC News – New Sponsored Brands Translation Feature, Adapting PPC Strategy in Changing Times
Here is the recap of this week’s top PPC news! Tips to boost Pinterest campaign performance, Adapting PPC strategy in changing times, Google Local Inventory Ads success strategies, Sponsored Brands translation feature, Google’s 6 practical tips for PPC during the pandemic, and more.
PPCChat | Impact on Performance Due to Pandemic | 5th May 2020
This week’s PPCChat session was hosted by Julie F Bacchini who encouraged experts to talk about the changes seen in PPC performance over the past week, Are CPCs down, up or steady in their accounts?,Are they using any smart bidding or other automated bidding strategies? and more.
Weekly PPC News – Extension to Adopt Parallel Tracking,Microsoft’s new Cookie-Based Split Feature
Welcome to this week’s PPC News recap! Google is Stopping bad ads to protect users, Microsoft Advertising is updating the new UI within the ad manager, LinkedIn Ad’s new features, Microsoft’s new cookie-based split feature, and more.
