We have updated this post. To keep this content aligned with the latest PPC practices, tools, and competitive analysis approaches, we recommend referring to our newer and more relevant guide: PPC Competitor Secrets: How to Monitor, Analyze & Track Their Google Ads
Posts By: Amita
PPCChat | FLoC, Query Matching, Bidding Strategy, Account Auditing | 20th April 2021
In this week’s session, Julie F Bacchini focused on various topics which include Bidding Strategy, Account Auditing, Query Matching, and FLoC. PPCers expressed their views on smart bidding, what steps are they taking to be ready for FLoC? , what is their biggest frustration when auditing accounts? and more.
PPCChat | PPC Forecasting | 13th April 2021
Julie F Bacchini has hosted this week’s PPCChat session with guest host Richard Fergie. The session was focused on what kind of forecasting PPCers are doing? what is the hardest part of doing forecasting? any resources which are helping experts to ease out this task? and more.
PPCChat | Getting the Most Out Of Your Query Data | 6th April 2021
Guest host Sonika of Seer Interactive joined host Julie F Bacchini for this week’s interactive PPCChat session where experts talked about the process they use to analyze the data, what tools and automation are they leveraging to analyze large datasets, and more.
When Do You Conclude An Ad Test?
The phrase “Concluding An Ad Test” gives us an idea that we have achieved what we wanted. But when can we decide to wind up the testing? Let’s discover.
