Managing a paid search campaign manually becomes quite challenging as it requires time and effort. Automating some of those repetitive tasks with the a PPC automation tools can help shed some of that burden.
Posts By: Amita
Weekly PPC News – Facebook’s Ads for Impact Program for NPOs, Apple IDFA Consent
Here is this week’s PPC News edition! Performance Planner extended to shopping campaign, Microsoft Advertising’s Multi-Image extension, Improving Ad Performance through Ad Volume Guidance, Facebook’s Ads for Impact Program for Non-Profits, Apple’s crucial consumer opt-in permission to track features & why it has been delayed, and more.
PPCChat | PPC Hiring & HR | 8th Sept 2020
Hiring is a challenging process as we have to choose the best fit for the roles or responsibilities. This week’s PPCChat discussion was focused on the same. Host Julie F Bacchini sought experts’ views on the factors which we can consider before hiring, channels to be used for people to know you are hiring, how… Read more »
Weekly PPC News – Change to Search Term Report in Google Ads, DST Fees in Specific Countries
Welcome to this week’s PPC News edition! Google Ads is charging DST fees in specific countries, Change to search term report in Google Ads, LinkedIn’s new playbook to achieve brand and demand goals, How video ad formats can be used as a tool to achieve more in Twitter Ads, Capture leads with promoted answers in… Read more »
How to Increase Search Impression Share?
Before running a paid search campaign, we do our homework with regards to the targeted audiences, bidding, keywords and follow the best practices. But when you do not see the desired results, it’s a wake-up-call to pause and analyze your campaign. One of the performance metric to look into is the search impression share.
