ACoS (Advertising Cost of Sales) is a great matric to scale if your Amazon PPC efforts are satisfactory. But the question comes in mind, what would be the good ACoS to know that we have done the job well.
Posts By: Amita
Monthly Roundup |Top PPC News | July 2020
Missed out on top PPC posts published in the month of July 2020? Here is a quick recap. Three new features on the overview page, Google’s new clickbait policy, New features for smart shopping campaigns, New features and look for responsive search ads and display ads, Quor’s Lead-Gen forms, CCPA roll out, Microsoft is partnering… Read more »
Merkle | Q2 2020 Digital Marketing Report | Key Highlights
Merkle released its Digital Marketing Report for Quarter 2, 2020 this week. We have penned down some of the key findings from the report in this post.
PPCChat | Life Beyond Facebook & Google | 28th July 2020
Hosted by Duane Brown, this week’s PPCChat session was focused on clients view on advertising on platforms other than Facebook and Google, What is the biggest objection experts have to face while proposing other networks, Which network do they find to be great for a certain demographic or industry and more.
Weekly PPC News – Release of Google Ads Editor v1.4, High-Quality Visuals for Image Ads
Welcome to this week’s edition of PPC News! Google Ads editor v1.4, Quora’s Lead Gen forms, Microsoft advertising made high quality visuals available for image ads, A sneak-peek into PPC town hall, Facebook’s holdout test and more.
