Artificial Intelligence is increasingly transforming PPC advertising platforms, making them more efficient, effective, and intelligent. Here’s a roundup of the most significant announcements, feature enhancements, and data insights that have caught the attention of industry experts.
Posts By: Amita
PPCChat | Bidding on Brand Terms | 25th June 2024
During this week’s PPCChat session, host Julie F Bacchini gathered expert opinions on bidding on brand terms in search. This discussion also focused on when it is appropriate to bid on brand terms and when it is not, what is the most misjudged aspect of bidding on brand terms and more.
Evaluate and Improve: Your Guide to Amazon’s Post-Campaign Checklist
A thorough post-campaign analysis is essential to ensure the success of your Amazon advertising efforts. This process helps to understand what worked, identify areas for improvement, and plan for future campaigns.
PPCChat | Trust in Ad Platforms | 18th June 2024
This week’s PPCChat discussion centered around “Trust in Ad Platforms” sparked by Google Ads’ decision to halt credit card payments for some advertisers. Here is the screencap of the entire session hosted by Julie F Bacchini.
PPCChat | The Great Keyword Pausing of 2024 | 11th June 2024
During this week’s PPCChat session, host Julie F Bacchini had Navah Hopkins from Optmyzr as a special guest who talked about their new study on pausing low-activity keywords. Her study can be found here.
