Like Google Ads, Amazon advertising has the option to narrow down your targeting by excluding irrelevant keywords, brands, and products from triggering your ad. In this post, we discuss them in length.
Posts By: Amita
PPCChat | All About Google Analytics 4 | 17th November 2020
In this week’s PPCChat session, guest host Krista Seiden focused on Google Analytics 4. Experts expressed their views on implementing GA4, Any aspects of GA4 which excites them, The difference between GA4 & the one they are using now, and more.
Weekly PPC News – Twitter’s Improved Carousel Ads, LinkedIn Engagement Retargeting
Here is the recap of this week’s PPC News edition! Self-service display advertising solution from Amazon, 4 digital marketing strategies for the holiday season, Twitter’s improved Carousel Ads, Upcoming LinkedIn ads products for B2B marketers, and more.
PPCChat | Targeting & Audience Assumptions | 10th November 2020
Julie F Bacchini hosted this week’s PPCChat session where she asked experts view on Audience Targeting, Are they doing retargeting based on assumptions or facts, What is the worst audience assumption they had to deal with, and more.
Weekly PPC News – Highlight Deals With Promotion Extensions, Key Product Updates for November
Here is a recap of this week’s PPC News edition! Quarter 3 report from Merkle, Tips for creating Brand awareness, A widespread bug that impacted Facebook campaigns by temporary disapproving ads, Quick tips for using preview mode in Google Tag Manager and more.
