Greetings Happy Readers! During this week’s PPCChat session, host Julie F Bacchini & guest host Frederick Vallaeys discussed the scenarios where experts still feel that manual management is better than automated, tricks that helped them to perform automation better & more.
Posts By: Amita
PPCChat | What If Most PPC Data Went Away? | 1st February 2022
Greetings Happy Readers! In this week’s PPCChat session, PPCers expressed their views on the primary sources of data in their PPC management, how the non-availability of analytic data would impact them, what are they most hopeful about regarding PPC data and more. Here is the screencap of the discussion which was hosted by Julie F… Read more »
Monthly Roundup | Top PPC News | January 2022
Dear readers, thank you for stopping by! Here’s another round of top PPC news to keep you informed about the newest changes and updates in the PPC sector. We hope you find some valuable information in this month’s selection.
Are You Using the Right Negative Keyword Match Types in Google Ads?
We have updated this post: Negative keywords are no longer just a periodic cleanup tactic—they now play a key role in shaping and controlling traffic. For a more current, strategic approach to using negatives beyond filtering, read: “Negative Keywords in Google Ads (2026): Are You Using Them to Filter Traffic or Control It?”
PPCChat | Digital Advertising & Privacy – Can They Coexist? | 25th January 2022
Greetings Happy Readers! In this week’s PPCChat session, host Julie F Bacchini discussed experts concerns about user privacy, their views on users’ privacy as a marketer, any plans to take active steps with regard to data privacy and more. Here is the screencap of this week’s philosophical discussion.
