Hosted by Julie F Bacchini, this session helped experts to look back and see how the pandemic has affected their PPC accounts, have their businesses been affected, what have they learned from the “once in a lifetime” event like Covid, and more.
Posts By: Amita
PPCChat | Digital Advertising in the Age of Automation | 11th May 2021
Host Julie F Bacchini & guest host Patrick Gilbert handled this week’s PPCChat session. Their discussion was focused on the general attitude PPCers have regarding automation in PPC, common misconception around automation, role of the PPC manager in the age of automation and more.
Merkle | Q1 2021 Digital Marketing Report | Key Highlights
Merkle released its Digital Marketing Report for the first quarter of 2021. After an unusual holiday season, in 2021, consumers showed continued interest in e-commerce. Travel continued to show improvements and much more. We have penned down some of the key findings from the report in this post.
Google Ads Benchmark Report by Tinuiti | Q1 2021 | Key Highlights
Tinuiti’s Google Ads Benchmark Report for Q1, 2021 gives insights across paid search, Shopping, YouTube, and Discovery. Due to pandemic, CPC, and click growth both were suffering in March last year, but took a jump this year relative to Q4, driving on the strongest spend growth of the last ten quarters. Here are some of… Read more »
PPCChat | Testing In The Age Of Automation | 4th May 2021
Julie F Bacchini hosted this week’s PPCChat session. It was an interesting session where PPCers expressed their views on the regular testing in their accounts, the kind of tests they are running in search and social ad accounts, which is experts favorite test to run on any platform, and more.
