In this week’s PPCChat session, guest host Krista Seiden focused on Google Analytics 4. Experts expressed their views on implementing GA4, Any aspects of GA4 which excites them, The difference between GA4 & the one they are using now, and more.
Posts By: Amita
Weekly PPC News – Twitter’s Improved Carousel Ads, LinkedIn Engagement Retargeting
Here is the recap of this week’s PPC News edition! Self-service display advertising solution from Amazon, 4 digital marketing strategies for the holiday season, Twitter’s improved Carousel Ads, Upcoming LinkedIn ads products for B2B marketers, and more.
PPCChat | Targeting & Audience Assumptions | 10th November 2020
Julie F Bacchini hosted this week’s PPCChat session where she asked experts view on Audience Targeting, Are they doing retargeting based on assumptions or facts, What is the worst audience assumption they had to deal with, and more.
Weekly PPC News – Highlight Deals With Promotion Extensions, Key Product Updates for November
Here is a recap of this week’s PPC News edition! Quarter 3 report from Merkle, Tips for creating Brand awareness, A widespread bug that impacted Facebook campaigns by temporary disapproving ads, Quick tips for using preview mode in Google Tag Manager and more.
PPCChat | The Coming Datapocalypse & What You Can Do About It | 3rd November 2020
Host Julie F Bacchini & Guest Host Simon Poulton addressed this week’s PPCChat session. Concerned about upcoming changes to tracking and attribution, Are experts doing anything now to prepare for the loss of cookie data, Biggest topics to worry about, and more was discussed.
