The Changing Face Of PPC In 2020

Posted by & filed under PPC Roundup.

The year 2020 has been quite thrilling for advertisers. Many posts have been written around PPC & Covid-19 Pandemic, how Google Ads search term announcement has affected marketers, and how machine learning can benefit advertisers now and in the year 2021. We have handpicked some of the top posts in the PPC space and penned… Read more »

PPCChat | Landing Pages & CRO For PPC | 8th December 2020

Posted by & filed under PPCChat.

Guest host Simon Mathonnet from Unbounce sought PPCers views on the techniques or tools they are using for optimization apart from A/B tests, what factors do they take into account while optimizing, what types of campaigns do they generally use landing pages for, and more.

Karooya’s Top Posts & Product Updates In 2020

Posted by & filed under PPC Roundup, Product Updates.

We have built Karooya’s blog as a PPC powerhouse that keeps advertisers updated with relevant and useful information. This year, we dealt with content around the current pandemic, released Google Ads scripts, updated our Negative Keywords Tool, shared how to guides and more. Here is a recap of some of our product updates & blog… Read more »