When someone clicks your ad, Google Ads parameters help you track and keep a record of the traffic source. Custom Parameter is one of those parameters. So we will be learning more about this parameter in this article.
Posts By: Amita
PPCChat | What If | 27th April 2021
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on various topics like what if experts are no longer to do retargeting, what if experts could not utilize first-party data, what if PPCers are no longer able to see the audience or demographic data in platforms and more.
How To Monitor Your PPC Competitors?
Do you know who are your PPC competitors? Knowing them will help you to focus your efforts on the areas where you can stay ahead of them. Here, we will learn ways to track your competitors and how can you stay ahead of the competition?
PPCChat | FLoC, Query Matching, Bidding Strategy, Account Auditing | 20th April 2021
In this week’s session, Julie F Bacchini focused on various topics which include Bidding Strategy, Account Auditing, Query Matching, and FLoC. PPCers expressed their views on smart bidding, what steps are they taking to be ready for FLoC? , what is their biggest frustration when auditing accounts? and more.
PPCChat | PPC Forecasting | 13th April 2021
Julie F Bacchini has hosted this week’s PPCChat session with guest host Richard Fergie. The session was focused on what kind of forecasting PPCers are doing? what is the hardest part of doing forecasting? any resources which are helping experts to ease out this task? and more.
