In this week’s PPCChat session, experts talked about Stranded vs Smart shopping, the performance difference between Google Shopping & Microsoft Shopping Ads, what is the future of shopping ads, and more. This session was hosted by Julie F Bacchini & guest host Kirk Williams.
Posts By: Amita
PPCChat | All Things Microsoft Ads | 23rd March 2021
In this week’s PPCChat session, host Julie F Bacchini and guest host John Lee invited experts to express their views on the things they love on Microsoft Advertising, their views on forced automation, do they wish to see any new features being added in MSFTAdvertising and more.
Guide To Google Ads Ad Customizers in ETA And RSA
If you wish to give a tailored ad experience to your audience, Ad Customizers are a must. With ad customizers, you can customize your ads based on device, date and time, location, etc. Ad customizers are easy to set up and saves time updating ads regularly.
PPCChat | Automation – Learning To Work With The Inevitable | 16th March 2021
Automation in PPC has become a necessity as it allows to improve performance by maximizing time and resources. Hosted by Julie F Bacchini, this week’s session focused on the types of automation experts use regularly, do they use any automation tools, the type of automation they will be interested and more.
PPCChat | PPC In A Cookie less World | 9th March 2021
This week’s session was focused on Google’s recent announcement to phase out third-party cookies to protect people’s privacy. Host Julie F Bacchini sought experts’ views on the preparation for the loss in tracking data due to this announcement, are they planning to have a discussion with their clients, and more.
