Automation in PPC has become a necessity as it allows to improve performance by maximizing time and resources. Hosted by Julie F Bacchini, this week’s session focused on the types of automation experts use regularly, do they use any automation tools, the type of automation they will be interested and more.
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PPCChat | PPC In A Cookie less World | 9th March 2021
This week’s session was focused on Google’s recent announcement to phase out third-party cookies to protect people’s privacy. Host Julie F Bacchini sought experts’ views on the preparation for the loss in tracking data due to this announcement, are they planning to have a discussion with their clients, and more.
PPCChat | When A Big Brand Says PPC Is Worthless | 2nd March 2021
In this week’s session which was hosted by Julie F Bacchini , PPCers expressed their opinion on brand vs. non-brand paid search marketing, what are their responses to Airbnb’s CEO Brian Chesky’s quote, how are experts preparing themselves to respond to their clients and more.
Monthly Roundup | Top PPC News | February 2021
Welcome to the PPC News edition. Here is a quick recap of what was trending in the month of February! Google has made RSA the default ad type for search campaigns, Changes to Phrase Match and Broad Match Modifier, Improve your bidding practice with enhanced manual bidding, N-gram methodology in Karooya’s Negative Keywords Tool and,… Read more »
PPCChat | Programmatic Advertising – It Might Be More Accessible Than You Think | 23rd February 2021
Host Julie F Bacchini & guest host Marc Poirier addressed this week’s PPCChat session. They focused on the challenges PPCers are facing while implementing programmatic advertising, do they use any tools or services to manage programmatic advertising for clients, and more.
