This quarterly roundup brings you the important updates from the major ad platforms. We see some major shifts—from smarter targeting options to improved automation tools. Here’s a quick snapshot of what has changed and why it matters for advertisers.
Posts By: Amita
PPCChat | Ad Copy & Ad Creative: The Dynamic Duo You’re Not Using Enough | 24th June 2025
In this week’s PPCChat session, host Duane Brown explored how ad copy and ad creative — the dynamic duo — can support B2B advertisers across various ad platforms, including campaigns for lead generation, local ads, and non-profits.
Using Amazon Ads data to launch Google Ads Campaign
To expand the reach of your products or services, platforms such as Amazon and Google Ads are top choices. Are you thinking about reaching more people with your Amazon products? A Google Ads campaign could seriously level up your success.
PPCChat | What Is Working In Ad Accounts Today | 17th June 2025
During this week’s PPCChat session, PPCers shared what they find working in Google ads, Microsoft, Meta and LinkedIn. Here is the screencap of the entire discussion which was hosted by Duane Brown.
PPCChat | Preparing Yourself to Work in the PPC of Tomorrow | 10th June 2025
The PPC industry is evolving rapidly. With AI being integrated into nearly every aspect, the fundamental nature of search and its results is shifting, and data is becoming less and less visible. Amid all these AI-driven changes, how can PPCers be sure there will still be a place for them in this industry five years… Read more »
