During this week’s PPCChat, industry experts shared their perspectives on how PPC evolved in 2025, what changes are likely on the horizon in 2026, and which upcoming developments feel both exciting and concerning. Below is a screencap from the discussion hosted by Julie F. Bacchini.
Posts By: Amita
Why Bidding on Your Own Branded Keywords is Essential?
Many advertisers wonder why they should pay for clicks on their own brand name, assuming their organic listing is sufficient. In reality, however, bidding on branded keywords remains one of the most powerful tactics in search advertising.
PPCChat | Google Ads Questions Answered by Ginny Marvin | 16th December 2025
Julie F Bacchini hosted this week’s PPCChat, welcoming Ginny Marvin to the conversation to answer Google Ads questions from PPC experts.
PPCChat | Biggest Changes in PPC in 2025 | 9th December 2025
Greetings readers! Here is a quick recap of this week’s PPCChat session, inspired by Google Ads’ recently released year in year-in-review graphic. Hosted by Julie F Bacchini, this session focused on the biggest changes seen across major PPC platforms in 2025.
PPCChat | Sorting Through AI Hype | 2nd December 2025
AI has become an integral part of every PPC professional’s workflow. It seems like there’s news about AI almost every day, whether in search or within an ad platform. In this week’s PPCChat session, host Julie F. Bacchini discussed the most hyped aspects of AI in PPC, how AI is reshaping the way experts manage… Read more »
