PPCChat | Finding Balance in PPC & Life | 7th May 2024

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This week’s PPCChat session drew inspiration from Navah Hopkins‘s article which paid a heartfelt tribute to the late, great Mark Irvine and how he encouraged her to “do less.”. Here is the screencap of the entire session where host Julie F Bacchini sought experts thoughts on the struggle areas in PPC, how do they handle… Read more »

Monthly Roundup | Top PPC News | April 2024

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Welcome to our PPC roundup, where we delve into the latest trends and updates shaping pay-per-click advertising. Stay tuned for insights that can supercharge your PPC campaigns from dynamic ad features to strategic bidding enhancements. Let’s explore the cutting-edge strategies and tools driving results in the ever-evolving world of online advertising.

PPCChat | Competitive Research in PPC | 30th April 2024

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During this week’s PPCChat session, host Julie F Bacchini discussed the importance of competitive research in PPC, how regularly experts engage in any competitive research, whether they use any tools and any roadblocks or frustration they encounter.