Communicating with clients about PPC strategies and campaign performance is very important. In this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the channels they use generally for client communication. the most challenging communication, the nature of most of their communication, and more.
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PPCChat | Ethics in PPC | 8th June 2021
Behaving ethically is one of the important aspects of paid search. This week’s session was focused on the same. Host Julie F Bacchini sought experts’ views on the biggest ethical gray areas in PPC, how do they handle clients in this regard, have PPCers ever faced an ethical dilemma in their PPC career, and more.
PPCChat | Discussing Google Marketing Livestream Announcements | 1st June 2021
Ginny Marvin was invited by host Julie F Bacchini to join this week’s PPCChat session where Ginny helped PPCers to find answers to most of the announcements & updates made in the Google Marketing Livestream event which was held on May 27th, 2021.
Monthly Roundup | Top PPC News | May 2021
Welcome to the PPC News edition for the month of May 2021. This month, Google has held its Marketing Livestream Event in which many product announcements were made. These announcements are meant to improve user experiences and drive more conversions. We have summarized them in this post.
6 Common Negative Keyword Mistakes To Avoid
Most of the time, making mistakes are unavoidable but correcting those mistakes at the right time is very important. In PPC space, negative keywords are very essential, and ignoring them can cost you your precious budget.
