Hosted by Julie F Bacchini, this week’s PPCChat session was focused on Black Friday & Cyber Monday. Experts shared their thoughts on the Black Friday & Cyber Monday campaigns, how did the campaigns behave compare to last year, did anyone platform significantly over or underperformed and more.
Posts By: Amita
Monthly Roundup | Top PPC Posts | November 2021
Welcome happy readers! Here is an another round of top PPC news to help keep you updated with latest announcements & updates across the PPC industry. We hope you will find some helpful insights in this month’s roundup.
PPCChat | If Platforms Had Honest Tag Lines | 23rd November 2021
Greetings, Happy Readers! This week’s PPCChat session was an interesting one. Experts discussed the most honest tag lines for all PPC platforms, including Google Ads, Facebook, Microsoft Advertising, LinkedIn, Twitter, and others. Here is the screencap of the discussion which was hosted by Julie F Bacchini.
PPCChat | What Even Still Works & No Longer Does in PPC? | 16th November 2021
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the things in PPC which were working well earlier but not the same now. what are PPCers biggest frustration or challenge right now in PPC performance and more. Here is the screencap of the discussion.
Difference Between Search Terms And Keywords In Paid Search
In paid search, keywords and search terms or search queries are not the same. Both are vital components of PPC advertising and are intertwined, yet their definitions and functions differ.
