Welcome to the PPC News edition for the month of May 2021. This month, Google has held its Marketing Livestream Event in which many product announcements were made. These announcements are meant to improve user experiences and drive more conversions. We have summarized them in this post.
Posts By: Amita
6 Common Negative Keyword Mistakes To Avoid
Most of the time, making mistakes are unavoidable but correcting those mistakes at the right time is very important. In PPC space, negative keywords are very essential, and ignoring them can cost you your precious budget.
PPCChat | Predictions Of What Google Will Announce At Its Livestream Event | 25th May 2021
In this week’s PPCChat session, PPCers expressed their predictions regarding the announcements Google will be making at its live-stream event on 27th May 2021 and what they would love to see announced. Host Julie F Bacchini handled this interactive session.
PPCChat | A Year Plus into COVID – Where Are We in PPC? | 18th May 2021
Hosted by Julie F Bacchini, this session helped experts to look back and see how the pandemic has affected their PPC accounts, have their businesses been affected, what have they learned from the “once in a lifetime” event like Covid, and more.
PPCChat | Digital Advertising in the Age of Automation | 11th May 2021
Host Julie F Bacchini & guest host Patrick Gilbert handled this week’s PPCChat session. Their discussion was focused on the general attitude PPCers have regarding automation in PPC, common misconception around automation, role of the PPC manager in the age of automation and more.
