Tinuiti, a US-based digital marketing agency, shared its Digital Ads Benchmark Report for Q4, 2022. This report is based on anonymized performance data from advertising programs under Tinuiti management. It gives us insight into quarterly trends across Google, Meta, Amazon and more. Some of the study’s key findings are documented below.
Posts By: Amita
PPCChat | Platform Layoffs & PPC – How to Navigate the Bumpy Road | 24th January 2023
Greetings Readers! In light of all of the tech layoffs announced in the last week or two, host Julie F Bacchini discussed PPCers concerns on all of the layoffs happening in the tech space and at ad platforms, are their clients and stakeholders concerned, do clients and marketers have any plan in place and more… Read more »
PPCChat | AI & PPC | 17th January 2023
Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini discussed how experts are utilizing artificial intelligence in their PPC efforts, the most problematic AI in PPC, What AI tools experts have either used or want to try and more.
Types Of Negative Keywords List One Can Create For Amazon Ads
Negative keywords are often necessary for paid search campaigns. But what if you have a large number of campaigns? You might see an increase in negative keyword count too. You might also see that some of these negative keywords are common across multiple campaigns. That’s when a negative keyword list can help you.
PPCChat | Brand Safety in PPC | 10th January 2023
Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini discussed Brand safety in PPC, what is the most pressing brand safety concern today, which paid search platform is best when it comes to handling brand safety and more.
