Amazon is a platform where we are flooded with product choices and their variations. Advertisers have to find a way for their products to stand out to win the sale. So what is the way? Let’s find out.
Posts By: Amita
PPCChat | End Of ETAs | 7th August 2021
Welcome happy readers! This week’s PPCChat discussion was focused on the latest announcements from Google regarding sunsetting ETAs by 30th June 2022. Host Julie F Bacchini sought PPCers view on this recent announcement, how are they preparing themselves, any advice they want to give regarding Responsive Search Ads, and more.
Monthly Roundup | Top PPC News | August 2021
Welcome to the PPC News edition for the month of August 2021. This month, we had many announcements from Google which include Conversion value rules for smart bidding, Ad targeting based on gender or interest of people under 18 & more. We have summarized these announcements and many more in this post.
PPCChat | The Great PPC Pricing Model Debate | 31st August 2021
Hello happy readers and welcome to another episode of PPCChat screencap. In this week’s session, host Julie F Bacchini and co-host Kirk Williams sought experts’ views on the PPC pricing model used by them, do they charge for account audits and reviews, what are the pros and cons of monthly billing, and more.
PPCChat | Amazon Ads | 24th August 2021
Welcome happy readers! This week’s PPCChat session was addressed by Julie F Bacchini & team Tinuiti. The discussion was focused on the common mistakes we need to avoid while advertising on Amazon, what challenges experts are facing, what is frustrating about the platform, and more.
