This week’s PPCChat discussion was led by Julie F Bacchini. During the session, experts expressed their thoughts on the primary metrics or methods they are using for reporting, did they face any issues with traditional metrics, measurement, and/or reporting lately, and more.
Posts By: Amita
Monthly Roundup | Top PPC Posts | July 2021
Welcome happy readers! Here is an another round of top PPC news to help keep you updated with latest announcements & updates across the PPC industry. We hope you will find some helpful insights in this month’s roundup.
PPCChat | The Dumpster Fire That is Facebook Ads – Summer 2021 | 27th July 2021
Advertising on Facebook has become one of the effective ways to grow your business. In this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the performance of Facebook Ads lately, have they found anything new which is working for them, how are audience working for them, and more.
Google Ads Benchmark Report by Tinuiti | Q2 2021 | Key Highlights
Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q2, 2021. This report gives insights across paid search, Shopping, YouTube, and Discovery. Last year due to a pandemic, CPC, clicks, and spend growth suffered but in Q2 2021, advertisers saw a slow and steady rise in CPC and spend growth. In… Read more »
PPCChat | PPC Account Structure | 20th July 2021
In this week’s PPCChat session, host Julie F Bacchini discussed the changes made by Google Ads that impacted the way experts structure their accounts, if their philosophy about account structure changed in the past year, what was the main driver of the change in thinking and more.
