Welcome Happy Readers! This week’s PPCChat discussion was all about Google Analytics 4. Google will switch to Google Analytics 4 from Universal Analytics on July 1, 2023, and PPCers have already started preparing for the change. Host Julie F Bacchini & guest host Brie E Anderson sought experts’ views on this shift, how is their experience… Read more »
Posts By: Amita
Quarterly Roundup | Top PPC Post | Q1 2022
Dear Readers, Welcome! Have you missed out on the most recent PPC news? Here’s a rundown of the announcements and feature updates that caught the experts’ attention.
PPCChat | PPC + SEO – Better Together | 29th March 2022
Greetings happy readers! Both, PPC and SEO are necessary to gain visibility and boost performance and this week’s PPCChat session was focused on the same. Experts expressed their views on PPC and SEO, how much do they work on SEO while working with clients, how does SEO data impacts their PPC strategy, and more. Here… Read more »
Update to the Responsive Search Ads Ad Customizer
If there’s one thing we can count on, it’s that Google Ads will keep us on our toes at all times. Google announced in August 2021, that RSAs would be the default ad type by June 2022. Now, it has gone through another change and this time, it is ad customizers.
PPCChat | Brand Safety in PPC | 22nd March 2022
Welcome readers to another round of PPCChat recap. This week’s topic of discussion was Brand Safety. During the session, host Julie F Bacchini sought experts’ views on the term Brand Safety, does brand safety concern their clients, have they experienced an increase in awareness with regards to brand safety, and more.
