Since February 2021, Responsive Search Ads have become the default ad type for search campaigns in Google Ads. With this ad type, advertisers can reach potential customers with multiple headlines and descriptions.
Posts By: Amita
PPCChat | Black Friday Prep 2021 | 14th September 2021
Welcome happy readers! This week’s PPCChat discussion was led by guest host Duane Brown. He sought PPCers views on the preparation for Black Friday, are there any articles or blog posts that act as a guide to them, and more. Here is a screencap of the discussion.
Using Amazon Product Variations And PPC Together To Maximize Sales
Amazon is a platform where we are flooded with product choices and their variations. Advertisers have to find a way for their products to stand out to win the sale. So what is the way? Let’s find out.
PPCChat | End Of ETAs | 7th August 2021
Welcome happy readers! This week’s PPCChat discussion was focused on the latest announcements from Google regarding sunsetting ETAs by 30th June 2022. Host Julie F Bacchini sought PPCers view on this recent announcement, how are they preparing themselves, any advice they want to give regarding Responsive Search Ads, and more.
Monthly Roundup | Top PPC News | August 2021
Welcome to the PPC News edition for the month of August 2021. This month, we had many announcements from Google which include Conversion value rules for smart bidding, Ad targeting based on gender or interest of people under 18 & more. We have summarized these announcements and many more in this post.
