In paid search, keywords and search terms or search queries are not the same. Both are vital components of PPC advertising and are intertwined, yet their definitions and functions differ.
Posts By: Amita
PPCChat | TikTok Advertising | 9th November 2021
Welcome to this week’s PPCChat recap! Thie week’s session was focused on TikTok Advertising. Host Julie F Bacchini and guest host David Herrmann sought experts’ views on advertising on TikTok, what do they generally think of this platform, ways to find success on TikTok and more.
PPCChat | The Future of PPC | 2nd November 2021
Hosted by Julie F Bacchini, this week’s PPCChat discussion has revolved around the futuristic announcement from Facebook last week. What were experts reactions & thoughts, what is the future of paid search ads will look like, what are they most concerned or excited about for the future of PPC and more were discussed. Here is… Read more »
Monthly Roundup | Top PPC News | October 2021
Thank you for visiting, dear readers! Here’s another round of top PPC news to keep you up to date on the latest developments and updates from the world of PPC. In this month’s collection, we hope you’ll discover some useful information.
PPCChat | The Art Of Saying No In PPC | 26th October 2021
Saying NO to certain requests from the client is a skill. How do experts generally position their NO request to clients & what was their reaction? how did PPCers handle the most outrageous request? and more was discussed in this week’s PPCChat session. Hosted by Julie F Bacchini, here is the screencap of the entire… Read more »
