The first update to the keyword match type occurred in 2014. Since then, Google has been making regular improvements to match types in order to reap long-term benefits.
Posts By: Amita
PPCChat | Diversification In PPC | 5th October 2021
Welcome Happy Readers! This week, Facebook and Instagram have faced global outage, and experts saw a slight impact on their campaigns and reporting. So this week’s PPCChat session sought professionals’ views regarding this outage, how were they impacted, what is their biggest challenge when it comes to diversification in PPC planning and strategy, and more…. Read more »
Quarterly Roundup | Top PPC Post | Q3 2021
Welcome Happy Readers! As we have reached the end of Q3 2021, let’s dig in to find out important announcements & updates by major PPC platforms.
PPCChat | Google Ads And Their Latest Announcements | 28th September 2021
Google has made two announcements lately. The first one is about Keyword Matching & the second one is regarding all ad accounts being migrated to data-driven attribution (DDA). This week’s PPCChat discussion was based on these two announcements. PPCers expressed their reactions to these two announcements, do these announcements change their thinking about attribution for… Read more »
PPCChat | Display Campaign & Display Advertising | 21st September 2021
This week’s PPCChat session was focused on Google’s recent announcement where they talked about combining standard Display and Smart Display campaign types into one option. Host Julie F Bacchini sought experts’ views regarding this announcement, what are their thoughts on display advertising in general, what challenges are they facing in display advertising, and more.
