Google Ads provides businesses the opportunity to advertise their products or services across Google’s extensive network, including Search, Display, and Video platforms. By developing and managing ad campaigns, businesses can connect with potential customers actively searching for or are interested in their products or services.
Posts By: Amita
PPCChat | Strategic & Tactical Biases in PPC | 13th August 2024
Here is a complete screencap of this week’s PPCChat session, hosted by Julie F Bacchini. The discussion centered around Navah Hopkins’s article on overcoming bias in PPC to enhance ad performance.
PPCChat | Google antitrust case & the Google Ads Merchant Center fiasco | 6th August 2024
Here is the screencap from this week’s PPCChat session, centring on the Google antitrust case and the Google Ads Merchant Center fiasco. Host Julie F Bacchini gathered experts’ opinions on the judgment against Google in the search antitrust case and the issues with the Google Merchant Center.
Monthly Roundup | Top PPC News | July 2024
Hello, esteemed PPC professionals! We’re excited to bring you the latest updates in the PPC world through this comprehensive monthly roundup. Stay informed and ahead of the game with these crucial insights.
PPCChat | PPC and Search News | 30th July 2024
During this week’s PPCChat session, host Julie F Bacchini discussed PPC and search news from last week. The topics were: Google is not killing off 3rd party cookies after all, FTC on surveillance pricing & data hashing, G Ads keyword matching, and OpenAI’s search engine.
