Greetings Happy Readers! This week’s PPCChat session was hosted by Julie F Bacchini & guest host William Harris. Experts expressed their views on MER ((media efficiency ratio) and ROAS, are they currently tracking MER and/or ROAS in their accounts, what are their biggest challenges when it comes to tracking and more.
Posts By: Amita
PPCChat | Black Friday & Cyber Monday 2021 – How Did It Go? | 30th November 2021
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on Black Friday & Cyber Monday. Experts shared their thoughts on the Black Friday & Cyber Monday campaigns, how did the campaigns behave compare to last year, did anyone platform significantly over or underperformed and more.
Monthly Roundup | Top PPC Posts | November 2021
Welcome happy readers! Here is an another round of top PPC news to help keep you updated with latest announcements & updates across the PPC industry. We hope you will find some helpful insights in this month’s roundup.
PPCChat | If Platforms Had Honest Tag Lines | 23rd November 2021
Greetings, Happy Readers! This week’s PPCChat session was an interesting one. Experts discussed the most honest tag lines for all PPC platforms, including Google Ads, Facebook, Microsoft Advertising, LinkedIn, Twitter, and others. Here is the screencap of the discussion which was hosted by Julie F Bacchini.
PPCChat | What Even Still Works & No Longer Does in PPC? | 16th November 2021
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the things in PPC which were working well earlier but not the same now. what are PPCers biggest frustration or challenge right now in PPC performance and more. Here is the screencap of the discussion.
