If there’s one thing we can count on, it’s that Google Ads will keep us on our toes at all times. Google announced in August 2021, that RSAs would be the default ad type by June 2022. Now, it has gone through another change and this time, it is ad customizers.
Posts By: Amita
PPCChat | Brand Safety in PPC | 22nd March 2022
Welcome readers to another round of PPCChat recap. This week’s topic of discussion was Brand Safety. During the session, host Julie F Bacchini sought experts’ views on the term Brand Safety, does brand safety concern their clients, have they experienced an increase in awareness with regards to brand safety, and more.
PPCChat | Leadership and Community in PPC | 15th March 2022
Greetings Happy Readers! In this week’s PPCChat session, host Amalia Fowler sought experts views on the leadership role in PPC, what vlue helps them in their career, who has influnced their journey in PPC and more.
PPCChat | Getting the Most Out of Microsoft Advertising in 2022 | 8th March 2022
Greetings Happy Readers! Microsoft Advertising is a type of PPC advertising that can be quite effective. During this week’s PPCChat session, host Julie F Bacchini & guest host John Lee found out, what kind of campaigns marketers are running in Microsoft Advertising, recent features and capabilities, PPCers exceptations from MSFTAdvertising and more.
PPCChat | How to Best Use PPC Data | 1st March 2022
Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini & guest host Sonika discussed, how to use the PPC data to its best potential. Experts expressed their views on the useful metrics, how frequently they are using this data for optimization, their favourite data point to give special insight into something and more.
