Welcome happy readers! During this week’s PPCChat discussion, host Julie F Bacchini discussed all about PPC audits like: do PPCers currently offer any PPC audit services, do they charge for the audits, do they follow any checklist while doing the audits, etc. Here is the screencap of the session.
Posts By: Amita
Negative Keyword Match Types in Amazon PPC
Amazon Ads is an incredibly successful advertising platform. With such a large number of advertisers opting for it, steps must be taken to improve Amazon campaigns. Adding Negative Keywords is one of these unavoidable actions.
PPCChat | Google Analytics 4 | 5th April 2022
Welcome Happy Readers! This week’s PPCChat discussion was all about Google Analytics 4. Google will switch to Google Analytics 4 from Universal Analytics on July 1, 2023, and PPCers have already started preparing for the change. Host Julie F Bacchini & guest host Brie E Anderson sought experts’ views on this shift, how is their experience… Read more »
Quarterly Roundup | Top PPC Post | Q1 2022
Dear Readers, Welcome! Have you missed out on the most recent PPC news? Here’s a rundown of the announcements and feature updates that caught the experts’ attention.
PPCChat | PPC + SEO – Better Together | 29th March 2022
Greetings happy readers! Both, PPC and SEO are necessary to gain visibility and boost performance and this week’s PPCChat session was focused on the same. Experts expressed their views on PPC and SEO, how much do they work on SEO while working with clients, how does SEO data impacts their PPC strategy, and more. Here… Read more »
