Welcome to the April 2022 edition of PPC News. This month, Google released a slew of new features, including performance max, custom columns & custom variables. In this article, we’ve compiled a list of these and other announcements.
Posts By: Amita
PPCChat | Advertising In Rough Economic Times | 26th April 2022
During this week’s PPCChat session, host Julie F Bacchini discussed how the current economic situation is affecting PPC business. Experts expressed their views on the biggest impact they are seeing, are they doing anything differently due to the economic condition, are they seeing any bright spot or opportunity for their business or clients, and more.
Google Ads Benchmark Report by Tinuiti | Q1 2022 | Key Highlights
Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q1, 2022. This report gives insights across paid search, Shopping, YouTube, and Discovery. As we are slowly coming out of the pandemic, CPCs for Google search ads and brand keywords have shown a sharp increase. Clicks and total spending on shopping ads… Read more »
Broad Match Negative Keywords: All You Need To Know
When advertisers think of using the negative keyword match types, their ultimate goal is not to show their products/services for irrelevant searches. Among all the three negative match types, Broad match covers a wide range of search queries.
PPCChat | Hiring & Getting Hired In PPC | 19th April 2022
Greetings happy readers! In this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the hiring process for their agencies, their biggest frustrations in the PPC hiring process, has anything changed in the hiring process in the past two years, and more.
