When advertisers think of using the negative keyword match types, their ultimate goal is not to show their products/services for irrelevant searches. Among all the three negative match types, Broad match covers a wide range of search queries.
Posts By: Amita
PPCChat | Hiring & Getting Hired In PPC | 19th April 2022
Greetings happy readers! In this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the hiring process for their agencies, their biggest frustrations in the PPC hiring process, has anything changed in the hiring process in the past two years, and more.
PPCChat | All About PPC Audits | 12th April 2022
Welcome happy readers! During this week’s PPCChat discussion, host Julie F Bacchini discussed all about PPC audits like: do PPCers currently offer any PPC audit services, do they charge for the audits, do they follow any checklist while doing the audits, etc. Here is the screencap of the session.
Negative Keyword Match Types in Amazon PPC
Amazon Ads is an incredibly successful advertising platform. With such a large number of advertisers opting for it, steps must be taken to improve Amazon campaigns. Adding Negative Keywords is one of these unavoidable actions.
PPCChat | Google Analytics 4 | 5th April 2022
Welcome Happy Readers! This week’s PPCChat discussion was all about Google Analytics 4. Google will switch to Google Analytics 4 from Universal Analytics on July 1, 2023, and PPCers have already started preparing for the change. Host Julie F Bacchini & guest host Brie E Anderson sought experts’ views on this shift, how is their experience… Read more »
