We can’t expect clicks, leads, or conversions unless we have impressions. Businesses put in a lot of effort to build up their Google ad campaigns so that they may grow their business. However, seeing zero impressions on their ads can be their greatest nightmare.
Posts By: Amita
PPCChat | Breaking Into PPC Speaking | 17th May 2022
Greetings happy readers! During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the speaking engagement at a PPC event, what do they think make a great speaker and more.
Landing Page Optimization Best Practices
The customer’s first encounter with your brand is generally through the landing page. So, it is important for you to create that first impression. A positive landing page experience encourages visitors to act on their decisions.
PPCChat | Messy Match Types & Account Structure | 10th May 2022
This week’s PPCChat session was inspired by the post from Kirk Williams where he focused on keyword match type segmentation & how we can organize our search campaign accounts. Host Julie F Bacchini sought PPCers views on the segmented match types in Google Ads & if Google’s machine learning does it better if they do… Read more »
PPCChat | LinkedIn Advertising in 2022 | 3rd May 2022
Greetings Happy Readers! This week’s PPCChat discussion was about what experts think of LinkedIn Advertising in the year 2022. Host Julie F Bacchini & guest host AJ Wilcox discussed the new features that experts are trying or plan to try in the coming months, what frustrates the PPCers in LinkedIn advertising, and more.
