Posts By: Amita

Welcome readers to another round of PPCChat recap. This week’s topic of discussion was Brand Safety. During the session, host Julie F Bacchini sought experts’ views on the term Brand Safety, does brand safety concern their clients, have they experienced an increase in awareness with regards to brand safety, and more.

Greetings Happy Readers! In this week’s PPCChat session, host Amalia Fowler sought experts views on the leadership role in PPC, what vlue helps them in their career, who has influnced their journey in PPC and more.

Greetings Happy Readers! Microsoft Advertising is a type of PPC advertising that can be quite effective. During this week’s PPCChat session, host Julie F Bacchini & guest host John Lee found out, what kind of campaigns marketers are running in Microsoft Advertising, recent features and capabilities, PPCers exceptations from MSFTAdvertising and more.

Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini & guest host Sonika discussed, how to use the PPC data to its best potential. Experts expressed their views on the useful metrics, how frequently they are using this data for optimization, their favourite data point to give special insight into something and more.