Welcome Happy Readers! Second quarter of 2022 was quite productive. Google Marketing Live event had brought many new features such as YouTube shorts, New Asset Library, Performance Max campaign upgrades etc. Here is the quich recap of all the announcements and updates by Google and other major PPC platforms.
Posts By: Amita
PPCChat | ETA & RSAs Era For Google Ads | 28th June 2022
Greetings Happy Readers! With Google Ads ending the ability to create ETAs this week, PPCers expressed their views on creating ETA before the deadline, how long will they wish to run ETAs, have they found an optimal formula for crafting RSAs, and more. Here is a screencap of the entire PPCChat session hosted by Julie… Read more »
Performance Max Campaign: What You Should Know
Google has added a number of automated tools in recent years, including Smart campaigns, Maximize Conversion Value and Maximize Conversions strategies, Google ad scripts, and others. Performance Max campaigns are the newest addition to its advertising automation solutions.
PPCChat | Client and Account Onboarding & SOP | 21st June 2022
Greetings Happy Readers! Here is the screencap of this week’s PPCChat discussion which was hosted by Duane Brown.
PPCChat | Setting & Managing Expectations in the PPC Era | 14th June 2022
Greetings Happy Readers! When it comes to business, setting expectations with clients is very important. In this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on the importance of expectation setting for clients/stakeholders, have their expectation setting language or process changed with the rise of automation, and more.
