During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on GA4, how comfortable they are working in GA4, the biggest challenges working in GA4, what is missing in GA4 which was available in universal analytics and more.
Posts By: Amita
What are Some Strategies for Lowering Amazon ACoS?
Using Amazon advertising to attract customers to your product listings can boost sales. However, it’s essential to assess whether your advertising budget is being utilized effectively. Analyzing ACoS can help you gauge if you’re making wise use of your PPC budget.
PPCChat | Are Tech Companies Out of Touch with What People Actually Want? | 6th June 2023
Greetings readers! With all the buzz about AI and now AR/VR from Apple yesterday, this week’s PPCChat discussion sought experts’ views on AI being overly popular or overhyped, their thoughts about AR/VR technologies and their importance and more. Hosted by Julie F Bacchini, here is the screencap of the entire session.
Monthly Roundup | Top PPC News | May 2023
Greetings and welcome to the May 2023 edition of PPC News. This month brought numerous feature updates from the Google Marketing Live event. Some of these updates include the introduction of Generative AI in Search and Performance max campaigns, the implementation of new brand restrictions for broad match, the unveiling of AI solutions tailored for… Read more »
PPCChat | All Things About Google Marketing Live | 30th May 2023
Greetings readers! The focus of this week’s PPCChat revolved around Google Marketing Live. Julie F Bacchini, the host, was accompanied by Ginny Marvin, who addressed the concerns and doubts raised by experts regarding the updates and features revealed during GML 2023.
